North Alabama Region President Ashton Dement is pleased to announce that Decatur banker David Lively has joined River Bank & Trust. He will serve as Senior Vice President and Relationship Manager, helping neighbors and businesses throughout the area reach their financial goals. "In David, we have a strong banker with 22 years of experience and a genuine commitment to helping clients succeed," says Ashton. "He is a great addition to our team, and his insight will be invaluable to our customers and
When someone agrees to work with a new business, there's a moment of subtle anticipation—on both sides. It's not just about the product or service anymore; it's about experience, tone, and trust. That's where a digital welcome kit becomes more than a polite gesture. It's the starting point for a relationship, an opportunity to set expectations, and a signal that professionalism meets personality from the very first exchange. Lead With a Personalized Welcome Letter Before diving into links, logistics, or
In an era where economic fluctuations are the norm, small businesses must adopt resilient strategies to thrive. The unpredictability of the market demands a proactive approach to ensure stability and growth. By focusing on strategic planning and resource optimization, small business owners can transform potential threats into opportunities. This article explores practical measures that can fortify your business against economic downturns, ensuring not just survival but also long-term success.Streamline